PC Makers Give Storage Startups a Boost

Om Malik | Thursday, September 4, 2008 | 3:40 PM PT | 6 comments

On Sunday, I wrote that online back-up services are much in demand from consumers who are worried about their digital data. David Friend, CEO of Carbonite, told us that he wouldn’t be surprised that in a few years “almost every PC is going to ship with online backup built-in.” Seems like he was being super-conservative, and his vision might come to life sooner than we think, thanks to two announcements that hit the wires this week.

Dell today announced a partnership with Box.net, where it is bundling 2 GB of free storage with the newly announced Dell Netbook. Premium services will be available for upgrade at a discount. I think it is $99 a year for 25 GB of space. Earlier this week, Mozy announced a partnership with Lenovo, the Chinese company that makes and sells laptops under the ThinkPad brand. Mozy service will be bundled with the new Lenovo ThinkPad SL series laptops, and people will get 5 GB storage for free for 90 days. The next step, as David said, would be to have seamless back-up without worrying about space and dealing with software installations. Lenovo is offering unlimited online backup, so the Lenovo customer doesn’t have to worry about space issues, a Mozy spokesperson emailed and let us know. For now this unlimited online backup is going to cost $79.99 but will then go to $99 a year. 

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3 trackbacks so far

September 4th, 2008
5:44 PM PT

[...] storage with Box.net, as well as a discount on premium Box.net services. Carbonite CEO David Friend recently claimed that he expects most PCs to come with an online backup service included within the next few years, [...]

September 5th, 2008
8:17 AM PT

[...] The hardware and operations that comprise a computing cloud will be a low-margin business for those offering it. If Dell can take the lessons of squeezing the costs from a low-margin business like building computers and translate that into helping build, deliver and operate clouds most efficiently, it could win. By tying its range of consumer and corporate devices back into such clouds, it could become a powerful business generator for cloud providers. [...]

September 5th, 2008
8:57 AM PT

[...] of the product roadmap, including some of the exciting enhancements Dell is making to their storage products such as the MD3000 and the new EqualLogic PS5000 series iSCSI [...]

3 comments so far

September 4th, 2008
6:50 PM PT

Completely agree David’s comment on where we’re headed, i.e.; PCs to be sold with online backup that’s seamless. I actually smell an opportunity here for Microsoft’s Live Mesh project in that regard. I think this topic also points out that whether people are ready for it or not, there’s a fundamental paradigm shift taking place right now with netbooks and cloud computing in general.

Instead of looking at netbooks as full-featured notebook replacements, I see them more as companions to use on the run with web apps and limited client installs. The benefit to netbooks isn’t to have yet another XP system to carry around; it’s to have a browser with a usable display, keyboard and connectivity. With that kind of package, seamless online storage is a perfect complement.

September 4th, 2008
9:54 PM PT
ramonZ said:

The bigger opportunity would be to crack the Business market -both Enterprise and SMB. I doubt it plain vanilla online backup/restore would suffice for that space. We would need QoS/SLA at premise as well as Cloud..

Also, it will be interesting how VAR/SP fit into this mix.

September 6th, 2008
4:32 AM PT
mnvamsi said:

“Almost every PC is going to ship with online backup built-in”
WELL I guess that will happen some day.

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